Thoughts On Fashion Week

Friday, February 14, 2020

In 2016, Vogue published a piece that began as a Milan Fashion Week recap and somehow turned into a rant on bloggers infiltrating Fashion Week. In even 2016, the word 'influencer' wasn't as widely used as it is in 2020, so I can't exactly blame them for lumping bloggers in.

However, there is a difference between a blogger (do we even call ourselves that now? Or is it just the content creator? Either way) covering Fashion Week and an influencer covering Fashion Week.

I have no qualms about the influencer job- although I tend to call myself a content creator instead as I don't have the audience to be considered an influencer (I'm going to say that word a lot- sorry)- we're all part of the same industry. Content creation, influencing, whatever you want to call it. Part of the job means showcasing outfits, obviously, so it makes sense that these influencers would want to be a part of one of fashion's biggest events. It's the same reason why fashion bloggers/ writers attend- to cover the week's events. But when it comes to the influencer realm of things, that doesn't always end up being the case.

First, you can't just get into a show. You have to be invited or a part of press in order to get in and so those who aren't able to get in end up standing outside the venue hoping to be photographed in their outfit. It's always been this way, but pre-influencer culture it was street style. You'd hope to be photographed in featured in a blog or magazine, whereas now that's changed to Instagram.

And at the risk of sounding like a bitter fashion critic, I have to say that I do think it's no longer about the art- at least in the influencer space. When you take the Instagram elite and send them to one of fashion's biggest events, you can't expect that every one of them is going to appreciate the art. Do they have to? Certainly not, but when the front row of a fashion show that was once designated for editors and writers is now seeing influencers, it's not a crime to want more.

I say all this to say that I don't think it's right to snark on influencers for wanting to attend fashion week, but I do think we are in need of some education when it comes to practices.


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