Style Psychology | Why We Feel Obligated To Buy Outfits For Every Occasion

Monday, July 15, 2019

Inspiration can strike at the weirdest times, as was the case when I got the inspiration for this post. It all started with a meme. 

"Who raised me to believe that I have to buy a new outfit every time there's an event going on?" The tweet exclaims. I'll be honest, I had a moment of 'wow this is a call out' and I realized that a lot of us relate to this. What do we do when we get a wedding invitation in the mail? When Thanksgiving rolls around? When basically any holiday or occasion happens?? WE BUY A NEW OUTFIT!

I'll be the first to admit this as I have an Easter tradition to buy a new dress each year. Whilst that may be harmless, the mentality that new clothes must enter our wardrobe for an event leads to an in-cohesive wardrobe, closet meltdowns, and the 'I wore this to this one thing and I don't know where else to wear it' dilemma. (Which I recently had on the gram

So why do we do it?

I picture Kate Sanders yelling "Lizzie McGuire you are an outfit repeater!" across their 8th grade graduation venue (did anyone actually have an 8th grade grad or did TV make that up) and I wonder if the fear of seeming like an 'outfit repeater' or 'boring' has something to do with it. 

Or, we just don't know how to style the same thing in different ways. 

I know that's a big one even for me at times, and I have to use my resources (AKA pinterest) in order to look at my clothing with fresh eyes. If you have a formula to putting outfits together, you'll be less likely to have a closet meltdown & end up at Target approximately 24 hours before whatever event, stress buying everything. 

We've all been there. 

The thing is, it's okay to wear the same thing more than once. It's okay if someone's already seen you in that dress. We need to learn to make better use out of the pieces we already own, instead of buying more only to never wear them again. 

So tell me, how do you feel about this topic?


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