Style Psychology | Pop Culture's Impact On Fashion

Wednesday, May 15, 2019


When you hear the words 'The Rachel', you're instantly transported to '94, (or like, the idea of it since if you're my age you were a literal infant) choppy hair and all. I once read that for a couple of years her photo was the one most brought in to a stylist. 

And that, my friends, is an example of how much of an effect pop culture can have on fashion. Just look at big events in pop culture- dating all the way back to the 20s- and look at the style we adapted during that time. 

Though the first wave of feminism lost traction with the passing of the nineteenth amendment in 1920, (although women of color unfortunately weren’t included until later) it lived on in the flapper movement, which for the first time saw women ~rebelling~  in culture. 

From then on, culture and fashion have become synonymous, whether the hippie movement, Mary Richards' jumpsuits, Madonna or yes, The Rachel.

So what's the link? 

Style is an expression of culture, which bleeds over into pop culture. 

What we see on television, film, & in magazines is a tangible history book, a way of connecting with what's going on in the world. As we know, we express ourselves through fashion, and when something becomes a pop culture phenomenon we can't help but bring it over into the way we dress.  

It's a way for us to connect to each other, no matter where we are in the world. 

It's a natural part of being human to want to feel connected with something, & choosing pop culture as a style sounding board is a way for us to do that. 

Think about it: Have you ever found a character or celebrity that you closely identify with? You've probably seen yourself pick up some of their style along the way, yes? (Hopefully not in a way that abandons your personal style, but that's a post for another day) 

That's the impact.

What we see becomes what we wear. 

I find it fascinating, actually, how much we attribute the two. In a way, pop culture shapes fashion. 


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